Synergy and convergence


 
 

Revision booklets

Case study notes
Exemplar essays (3)
Exam board requirements - 7 areas
Essay plans from previous question's/digital
Mock exam
Terminology
Comparison of both case studies
Film industry pack notes
Emails for up to date news
Blogs (film and your own)
Lego highlights
Rotten tomatoes/ launchingfilms.com

Marketing and consumption question

Marketing:Websites
Viral campaigns  (Devil Baby, Carrie, Minions)
YouTube trailers
Facebook/Twitter
Online ads and banners
Competitions, games and apps
Critics' reviews
Rotten tomatoes

Consumption:
Steaming
Lovefilm (Amazon)/ Netflix subscription
Curzon/ BFI/ Film 4 free login, pay to buy/rent
iTunes rent/buy
Sky store/ Virgin/ Media/ BT rent not buy

Above the line = £
Below the line = free

Exam boundaries (UMS marks):160 A
140 B
120 C
100 D
80 E

December 2013 Films

  • Which films are on general release?
    • Black Nativity, Getaway, Oldboy, The Christmas Candle and All Is Lost
  • What kinds of films are there?
    • There is a variety from action to comedy to disney musicals
  • How many are sequels?
    • Dhoom 3 and Anchorman 2: The Legend Continues
  • How many are blockbusters aimed at a younger audience?
    • Moon Man, Walking With Dinasaurs, Moshi Monstors: The Movie, Harry Hill: The Movie, Frozen
  • How many were produced by the Big Six?
    • 12
  • How many different formats are there? Name them.
    • 4: Digital 2D, Digital 3D, 35mm, Imax
  • What kinds of films seem to be missing?
    • There aren't many films in 3D

    http://launchingfilms.com/release-schedule

    Comparison between The Selfish Giant and Thor: The Dark World


    Production:

    Similarities

    • Both mainly filmed in the UK, although Thor was also filmed in Iceland
    • Both were shot in 2.35:1 aspect ratio

    Differences

    • Thor had a budget of $170 million, The Selfish Giant had £1.2 million
    • The Selfish Giant is an English film, Thor is a Hollywood film
    • All the cast for TSG are English, whereas most of the Thor cast are not
    • Thor is solely produced and distributed by Walt Disney, TSG is a film from the BFI, Film4 and Moonspun Films

    Audience and Genre:

    Similarities

    • None

    Differences

    • Thor is part of the Marvel Comics, an ongoing franchise of film and comic books. TSG is a one off movie
    • Thor will already have a massive database of fans, whereas TSG will not have a fanbase
    • Thor is a sci-fi action movie, TSG is an indie, british social realism film.
    • The target market for Thor was Marvel Comic fans of an age between 12-25. The Selfish Giant was aimed at an older audience, predominantly british
    • TSG is a 15 rated film, Thor is a 12A

    Marketing and distribution:

    Similarities

    • Both films got similar ratings, 7.3 for Thor and 7.4 for The Selfish Giant
    • Strong opening weekends in cinema

    Differences

    • TSG made £132,000, Thor made £8,000,000.
    • TSG was screened on 35 screens on it's opening weekend whereas Thor was screened on 510 screens (UK)
    • Thor grossed approximately £8.6m in opening weekend, TSG grossed £132000
    • Amazon best-sellers rank: TSG - 1219 in DVD and Blu-Ray, Thor - 17 in DVD and Blu-Ray

    Technology question

    Production:
    Imax cameras - international space station
    Gravity, special effects and animation
    The Hobbit, 48 frames per second
    Smaller handheld digital cameras (cinema worthy)
    Digital film 3D - 4D in the future?
    Blue/green screens, actors no longer needed to go to location shoots

    Distribution and marketing:
    Twitter campaigns, The Hunger Games: Catching Fire (Audi charity)
    Devil Baby and Carrie - pranks to advertise the film
    McDonald's happy meal toys
    Critic reviews from film festivals
    The Hunger Games: Catching Fire teaming up with Subway
    Competitions - The Lego Movie trailer
    Merchandising
    Lego film - Lego toys
    Websites
    Posters
    Press release conferences
    Fan made videos
    Muppets and Ron Burgundy going to press releases in character
    Facebook pages
    Radio interviews

    Exhibition and consumption:
    Frozen - sing along (two times the amount of tickets sold)
    Digital files
    Basildon Empire - the biggest empire, 6 studio screens for indie films and critically acclaimed showings, 12 studio screens for blockbusters

    Links with Exchange:
    YouTube films
    1D film at 02
    UltraViolet app
    BFI Player
    Curzon Online
    DVDs and Blu-Ray

    Exchange:
    Fan sites
    Blogs
    Video Games
    Apps
    Netflix/ Lovefilm - no wifi needed
    File sharing - popcorn time

    Positives:
    Easier/cheaper to watch/access films
    People who can't go to the cinema can still watch their favourite films
    Plays, opera and sports films released in cinemas
    Improve efficiency/maximise profit
    Avoiding add on costs
    More cinema goers

    Negatives:
    Piracy/ film sharing
    DVDs die
    Less profit overall

    Question 2 of the exam

    One of these things will come up!
    Media ownership (the big 6, who owns what)
    Synergy and cross media convergence
    New media technology
    Spread of technology
    Technology convergence (media gadgets)
    Big industries targeting British audiences
    Your media consumption

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