Marketing and consumption question

Marketing:Websites
Viral campaigns  (Devil Baby, Carrie, Minions)
YouTube trailers
Facebook/Twitter
Online ads and banners
Competitions, games and apps
Critics' reviews
Rotten tomatoes

Consumption:
Steaming
Lovefilm (Amazon)/ Netflix subscription
Curzon/ BFI/ Film 4 free login, pay to buy/rent
iTunes rent/buy
Sky store/ Virgin/ Media/ BT rent not buy

Above the line = £
Below the line = free

Exam boundaries (UMS marks):160 A
140 B
120 C
100 D
80 E