Personal Identity: "That happened to me when I was little"
Information: News, documentarys
Entertainment: Coming home after a bad day and being cheered up
Social interaction:"I got 44 on flappy bird what did you get?" "Did you watch Eastenders last night?" "Can you believe that couple got kicked out of Strictly Come Dancing last night!"
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Uses
and Gratifications
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Thor
2
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Selfish
Giant
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Who is the audience for your film?
Primary and
secondary audience
Niche or mass
audience
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Marvel film fans, fans of superhero movies
Mass audience
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Film critics, realism fans
Niche audience
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Personal Identity
·
Finding reinforcement for personal values
·
Finding models of behaviour
·
Identifying with valued other (in the media)
·
Gaining insight into one's self
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Jane Forster’s love lost with Thor waiting for him to return to Earth
for her
Loki and Thor’s brotherly relationship, the ups and downs
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Arbor and Swiftys’ friendship
Both main characters trying to help their families with their money
problems
Putting their safety behind anything else
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Information
(also known as surveillance)
·
Finding out about relevant events and
conditions in
immediate surroundings, society and the world
·
Seeking advice on practical matters or opinion
and
decision choices Satisfying curiosity and general interest
·
Learning; self-education
Gaining a sense of security through knowledge
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All of the recognition Thor 2 got from the Media and Social Network,
for example:
Twitter
Facebook
Premiers
Interviews with the cast
Being taught things from the
film:
Putting other people’s feelings before yours is love (Thor and Jane)
Family is important (Thor, Loki and Odem)
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The recognition from critics:
Cannes Film Festival
Being taught things from the
film:
You shouldn’t scrap for metal if you aren’t in the business
professionally
Your friends and family are one of the most important things to you
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Entertainment
·
Escaping, or being diverted, from problems
·
Relaxing
·
Getting intrinsic cultural or aesthetic
enjoyment
·
Filling time
·
Emotional release
·
Sexual arousal
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Thor’s superhero power and all of the action they include on screen
Loki ‘dying’ and then [spoiler] surprisingly returning at the end
Thor coming back to Earth to keep Jane safe
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Arbor’s rebelliousness and how he always gets Swifty into trouble
How Arbor and Swifty always go to places they shouldn’t e.g. the
train track to get wire, the tension of will they be caught?
Kitten’s violence towards them
The horse race
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Social Interaction and
Integration
·
gaining insight into circumstances of others;
social empathy
·
identifying with others and gaining a sense of
belonging
·
finding a basis for conversation and social
interaction
·
having a substitute for real-life companionship
·
helping to carry out social roles
·
enabling one to connect with family, friends
and society
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After the movie:
“Can you believe that Loki was still alive at the end, I thought when
he died half way through it was real!”
“How good was Thor? It was even better than the first! Have you been
to see it?” “No” “Well you so should!”
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The strong moral message it gave about putting others before you,
Swifty’s sacrifice for Arbor.
After the movie:
“The Selfish Giant was so sad, but the critics loved it and it had a really strong moral message, it’s worth watching.” |